Brilliant

 With so many screens and so many options it's hard to cut through as an advertiser, particularly with the standard 30 second commercial on "regular" tv, given pvr's, netflix and the like

But just the other day 1 cut through for me, and I only saw it because I was watching the Jays game, which is why sports is so important to broadcasters - sports is pvr proof, increasing the value for advertisers. But I digress.

I'm referring to a Lucky Charms commercial. It's brilliant. It's basically 1 shot - a guy comes into his kitchen to make himself a bowl of cereal, turns to put the milk away and out of the background a guy who was there all the time, camouflaged, sneaks off with his lucky charms.

First, it plays wonderfully on the cereal's marketing history - recall the trickster leprechaun cartoon commercials many of you may remember as kids . But it wisely stays away from the stereotypical irish leprechaun and focuses on the prank angle.

Then, as the commercial finishes, you realize as the viewer you too have been tricked since you don't see the camouflaged guy either..so what do you do..or at least..what did i do?...i re wound the damn commercial...and watched it again so i could see if i could notice the camouflaged guy..

let me repeat..i watched it..again.. that means lucky charms, in theory, got thousands of people to consume their marketing twice in one sitting.. now that's smart.

No i'm not going to buy lucky charms, and i think they're banking on nostalgia (for example i'll go buy a terrible mcdonald's cheeseburger once in a while cuz it reminds me of my childhood), but at least one person, on one blog..is writing about it..