If you've watched a Toronto Maple Leafs game on TV, you'll notice one of their rinkboard sponsors is a company called SAS. But the business relationship goes beyond advertising dollars.
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SAS provides "business analytics and business intelligence software" which is apparently heavily utilized within the Leafs organization. Check out the photo I snapped downtown near SAS's headquarters. It's some kind of company shuttle. It's got Leafs branding and informs us that analytics is the game changer.
This may be true, but the question is, in what direction is SAS changing the game for the Leafs?
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